
The Science Behind Why Giving Feels Good
Looking to give back but don’t know where to start? With nearly 30,000 registered charities in New Zealand, it’s hard to figure out which one to choose. You want your generosity to make a real difference – not just leave your wallet lighter. And let’s be honest: you want giving to feel good, not stressful.
Here’s the good news: you’re already wired to be generous.
Why Giving Feels So Good
Giving isn’t just good for others – it’s good for you too. Science shows that when you give, your brain releases feel-good chemicals like dopamine and oxytocin. These natural “happy hormones” help reduce stress, boost your mood, and make you feel more connected to others.
Whether you’re donating to the best charity to give to or lending a hand to a neighbour, generosity activates the parts of your brain linked to joy and connection. In a world filled with tough news, giving reminds us that we can still make a difference, no matter how big the problems seem.
But not all giving feels the same.
Why Regular Giving Makes a Bigger Difference
One-off donations are great, but regular giving has the most impact. Why? Because it helps charities plan for the future. Reliable funding means they can hire staff, run programmes, and create lasting change.
When you give regularly, you’re not just helping once – you’re part of the solution, day after day.
That’s why One Percent Collective exists. We make regular giving easy by partnering with 12 grassroots charities across Aotearoa. From helping kids thrive to protecting our planet, we connect you with some of the best charities to give to. Since 2012, our community has raised over $4 million – and 100% of every dollar goes straight to the charities.
How Giving Through One Percent Collective Feels Good
Imagine giving just 1% of your income. For most Kiwis, that’s less than $1.50 a day. It doesn’t seem like much, but when combined with hundreds of other donors, it creates massive change.
And the best part? You’ll see the difference your giving makes. We’ll send you real stories of the people, communities, and ecosystems you’re helping. These aren’t just stats – they’re proof that your generosity is changing lives.
By making giving simple and showing you the impact, One Percent Collective turns generosity into something you look forward to – not just another task on your to-do list.
Ready to Feel Good About Giving?
Start your feel-good journey today with One Percent Collective. It only takes a few minutes to set up your regular donation and start making a difference.