The Psychology of Generosity: Why Giving Makes Us Happier

We’ve all heard the saying “It’s better to give than to receive.” But have you ever wondered why that is? It turns out there’s science behind it. Generosity doesn’t just help others – it makes us feel good, too. When we give, whether it’s our time, money, or support, our brains reward us with a hit of feel-good hormones like oxytocin and endorphins. It’s no wonder that people who give regularly report feeling happier, less stressed, and more connected to others.

But there’s more to generosity than just a fleeting mood boost. It can actually change the way we see the world, ourselves, and even our place in it.

Generosity Reduces Stress and Anxiety

In a world that often feels chaotic and out of control, giving can offer a sense of relief. Studies show that when we give, our stress levels drop, and we feel a sense of purpose. It’s a small act that can have a big impact on our mental health. Instead of feeling overwhelmed by the weight of the world’s problems, we’re reminded that we’re part of the solution.

For example, if you donate just 1% of your income – a small amount that’s less than $1.50 per day for the average Kiwi – you can contribute to causes that are tackling some of the biggest challenges in our society. You may not see the impact right away, but you’ll know you’re making a difference. And that, in itself, can reduce feelings of helplessness and stress.

Giving Strengthens Our Connections

Generosity also helps us build stronger relationships. Whether it’s giving to a cause we care about or helping someone in need, acts of kindness create bonds between people. When we give, we send a message that we care. This act of giving is not just about what we’re offering but about showing we’re invested in the well-being of others.

One Percent Collective makes it easy to support causes that resonate with you. By donating 1% of your income, you’re not just helping one charity – you’re choosing from a group of 12 vetted charities, all working towards a better Aotearoa. You can even choose how you want to divide your donation, allowing you to support multiple causes that align with your values. It’s a simple way to make a meaningful impact.

The Power of Collective Giving

The beauty of generosity is that it’s not just about individual acts – it’s about collective action. When we all give, even a small amount, it adds up. One Percent Collective brings together like-minded people who believe in the power of giving regularly. As a community, we’ve raised over $5 million for charity, and every dollar goes directly to support the causes our givers care about because we’re powered by Simplicity Foundation who cover our running costs.

Imagine how much we could do if even more people joined the movement. The ripple effect of generosity is real. When you give, you’re not just helping today – you’re contributing to long-term change. Your support helps charities focus on their work, not fundraising. It helps them make a bigger impact, which in turn helps the people who need it most.

How Can You Get Involved?

It’s easy to get started. Join One Percent Collective and start giving 1% of your income to causes that matter to you. It’s a simple way to make a lasting impact. Your donation can help improve lives, strengthen communities, and contribute to social change – all while boosting your own happiness.