Stories are at the heart of what we do. Real stories about the lives touched by your work can connect people with your mission and inspire them to keep on giving. This guide will help you share your stories with the world.

When you partner with One Percent Collective, you commit to providing us with one well-written online story with high-res photographs every quarter. We’ll let you know what your timeframes are, and we’ll give you the help you need to get started.

Here are the four steps to creating a great story for the Collective:

  1. Find a subject for a compelling human interest story. It shouldn’t be just about facts and figures – it should focus on the impact your charity’s work is having on an individual, a community or an issue. Choose a story that will make people feel an emotional connection with your charity. See these examples of stories we love from our partners: Victory Over ViolenceBreaking the Chains, Holding Onto Hope,  Irene Wakefield.
  2. Write the story – the guidelines below will help.
  3. Take some high-quality photos to illustrate the story – give us a few to choose from. Your images should be a landscape shape, delivered to us around 2000 pixels wide or larger. Photos of people are always best – putting a real face to your story is very powerful. If you’re supplying us with photos taken by someone else, make sure you have obtained permission for us to use them.
  4. Show the story to everyone mentioned in the story, and make sure they’re happy for it to be published. 


The main objective of the story is to help donors connect A, the money they are giving, with B, the impact your work is having.

  • Stories should be 500-800 words in length.
  • Keep the style short, simple and punchy. Use plain English, avoiding jargon and technical terms.
  • Short paragraphs – two or three sentences at most – are best for online. Stick to one idea per paragraph.
  • Make sure your story is factually correct and doesn’t breach anyone’s copyright.
  • Use direct quotes from your subject to convey emotion and passion.
  • Aim to leave your audience feeling inspired and positive.
  • Our audience is aged 20–35, on average. They want to be inspired, to feel that their contribution matters, and to have awesome stories that they can share with their mates.
  • Don’t worry about headlines, intros, subheads or pull-out quotes – we’ll do all that for you.
  • End your story with a brief summary of what your charity does to have a similar impact on other individuals or communities, what is has been doing recently, and what it hopes to achieve in the future. Then finish with a clear call to action that explains how you’d like the audience to respond to your story. For example, ‘Back more young people like Suzie with your 1%’, ‘Help more people like Brian transition into work’, or ‘Let’s end food waste in Aotearoa together’. 


How we’ll share your stories.

We’ll publish your stories on our website, in our monthly Storytime newsletter, and through social media. We may also run it in our The Generosity Journal, or pitch it to media writing about One Percent Collective.


How you can share your stories.

Having a bank of human interest stories about the great work you do can be an invaluable resource. You could share the stories you write for One Percent Collective on your website, social media, and through an email newsletter to your database.

You could also send them to local media, include them in campaigns, and ask sponsors or other organisations interested in your work to share them through their channels.

Need help? If you don’t have any writers or photographers in your team, we may be able to connect you to someone who could help. Give us a shout at