What is happiness? A perfect sunset? A mansion on the hill? A dog walking on its hind legs? It’s the question that lingers in our minds when we consider which job to take, what to have for lunch and the sort of person we should spend the rest of our lives with. But do any of us have the answer? Sigmund Freud was not convinced and insisted that ‘the pursuit of happiness is a doomed quest.’ Fortunately, it seems that few of us agree.
Joe Bloggs may be a tidy Kiwi, but ‘tidy’ is not the kind of Kiwi that New Zealand needs right now. It’s fine to keep rubbish off the streets, but the real problem is the amount of plastic being used and thrown away on a daily basis. Let’s have a look then, at some of the very real facts about single use plastics (or SUPs). Joe would be horrified to learn, for example, that of the 322 metric tonnes of plastic produced each year worldwide, only 14 percent are recycled. Or that every year, New Zealanders go through enough plastic bottles to fill 700 jumbo jets.
Have you ever wondered just how easy it really is to give 1%? Well we pitched a video brief to global boutique production company Sweetshop, they sent it out to their directors and the incredible Louis Sutherland came back with this gem of a script called ‘Mike & Mandy’. This pro-bono video campaign blew our minds! Here’s a wee sneaky look behind-the-scenes with director and fellow Wellingtonian, Louis Sutherland.
In true Kiwi fashion, over a hot cup of tea, we sat down with two of New Zealand’s most fascinating people to discuss the state of the world around us, what the future looks like and what matters most. Melissa Clark-Reynolds (ONZM) is a digital strategist, technological entrepreneur and Future 50 donor of ours. Sarah Longbottom (MNZM) is the founder and former executive director of Ngā Rangatahi Toa. Smart, successful and more than a little bit rock ‘n’ roll, Melissa and Sarah share with us four key areas to help unf*ck the world.
You’ll often find Cracked Ink halfway up a wall buzzing up and down in a cherry picker, doing what he loves, painting walls with his infectious style. We were lucky enough to pin him down for a day in his Whanganui studio, so he could capture the crazy collective world of his amazing B&W ink style characters.