Ladi6 has been described as New Zealand's answer to Erykah Badu. Born and raised in Christchurch, she formed her first music group, Sheelahroc, at age 16 with her cousin Tyra Hammond and Sarah Tamaira (a.k.a. Voodoo Child) in 1999. She’s been gracing us with her beats and beauty ever since. Along the way she’s garnered mighty praise, including Best Female Solo Artist and Best Urban Hip Hop Album at the 2011 New Zealand Music Awards. Ladi6 is an outspoken advocate for social good, putting her name to causes she cares about and supporting communities that matter to her.
What’s happening in the world of Ladi6 at present?
We have this brand new baby album Automatic that we are proudly showing off to the world and we just got back from touring NZ and Europe with plans to return. Southern hemisphere summer’s coming and we have festivals to be at. It’s an ever-moving adventure, everlasting.
Describe the most generous person you know and how they influenced you.
My father is incredibly generous – spending enormous amounts of time and energy sharing the violent hardships he endured during childhood, adolescence and confusing adulthood, and how it triggered violence he inflicted on others … all in the hope to enlighten, support, start the conversation about domestic violence and how to break the cycle within our communities. I have been incredibly influenced by this type of community connection and share own personal hardships and hopes through my music – albeit using a lot more metaphor.
Name an everyday action that makes the world a better place, yet is underrated.
Smiling at people is an underrated, small action that can make a stranger’s day.
Tell us three things that inspire you and why.
My father and the work he does with 'It’s Not OK’ campaign, strengthening and empowering communities to start talking about domestic violence and helping each other to recognise it and have the courage to speak against it within our communities, in love and for the benefit of us all.
My cousin Scribe and the work he does with the 'Choice Not Chance’ campaign, empowering communities to recognise that problem gambling is a choice you make as an individual, and that once that is understood it may help you make the right decision for you and your family.
I am inspired by Springboard Trust in Snells Beach, a non-profit organisation set up to help young people who find life difficult, and set up to support the community in Snells and Warkworth. I have been proud to be able to have worked with some of the youth on their alternative education course in Wellsford and have experienced firsthand some of the amazing transformations that have occurred due to ongoing care, concern and support.
Learn more at www.ladi6.com