We're asking a number of our generous donors why they give a %. We're then teaming them up with our talented volunteer writers and the cream of the crop of NZ photographers who are kindly donating their skills to capture portraits of these wonderful humans!
Lucy Everett of Dusty Road
We talked to Lucy Everett, one of the co-founders of Dusty Road about achieving your dreams, the importance of a strong national identity and why they give a %.
Dusty Road is a career management and representation agency for creative people. We are a team of agents who represent writers, designers, advertising creatives, directors, composers and DOPs to name a few. We really wanted to give back to the creatives in our industry and use the knowledge we’ve gained in our careers to help people achieve their dreams. We truly believe that every human being should have the best life possible.
One Percent Collective really resonated with us in terms of our values at Dusty Road. We really like the concept; you don’t really notice one percent of your income but it can be an absolute lifesaver for other people. It’s nice to have a charity where the money goes to the right people. Since becoming donors, we’ve become One Percent advocates and we tell a lot of people about them. One thing we love about One Percent is that it is an incredibly positive organisation.
Choosing the charity is less important to us than finding the right organisation. All the charities that One Percent support are so worthwhile and we would be happy to give to any of them. We are heartbroken about the homelessness in New Zealand. It’s simply not good enough in this country that is so plentiful. It’s the same with child poverty. We’ve got to start thinking big picture here. It’s also very important that our country has a strong national identity. We have to be proud of who we are, where we come from and most importantly, where we’re going.
Photography by Richard Parsonson | Interview by Telford Mills
Dusty Road was founded in Auckland in 2014 by Bruce & Lucy Everett. We truly believe in helping human beings lead a creative life, through the work they do and the connections they make.
Earthquakes, publishing and learning to recycle: Here’s why Sophie Macdonald gives a %.
I studied at Canterbury University, which was great up until the earthquakes hit. After that, Christchurch was basically a wasteland. I moved to Manchester for a couple of years before heading back to New Zealand at the end of 2014. The following year, I applied for the Whitireia Publishing Course and got in. It was hard work but it opens a lot of doors.
I’ve been a One Percent Collective donor since the start of the year. I met Pat at the BizDojo where I was working there and the rest, as they say, is history. I give to five or six charities including Sustainable Coastlines, Kaibosh and UpsideDowns.
I’m particularly drawn to Sustainable Coastlines. There is a total and worrying lack of understanding of how recycling works in this country. When someone puts something in a recycling bin, it’s like, out of sight out of mind; people think that it magically goes somewhere and that it’s good for the environment. This is so infrequently the case. There really needs to be more education about how recycling works – or doesn’t work – especially for young people. Sustainable Coastlines are such pioneers in that area.
I’ve always felt confronted that some charities don’t necessarily use their funding in the way they say they will. The great thing about One Percent Collective is that you can choose where your donations go and because it has such a local focus, you can almost have a direct correlation to the charity itself. I love that.
Photography by Catherine Cattanach | Interview by Telford Mills
Sophie Macdonald grew up in Southland and Timaru. As the Marketing and Communications Manager for Dignity, she’s in charge of delivering their message as a social enterprise dedicated to tackling the real and prevalent issue of Period Poverty throughout New Zealand.
The importance of hands-on enthusiasm and achieving two goals in one: find out why Steve Green gives a %.
I think I might be One Percent’s oldest donor. I grew up in London where I got a scholarship to work for Britain's first ever computer company. Fifty year on, I’m retired and living in Mangawhai where I do a lot of work with the community. As someone who’s worked in IT for half a century, I try to use my skills to help others around me who may not have the knowledge I do.
I heard Pat talking on National Radio soon after the collective was formed. When the interview finished I replayed it from the start, enthralled. Next time I was in Wellington, I tracked him down and the rest is history. I’m very proud to be both a One Percent donor and a part of the Future 50. It’s like achieving two goals with one lifetime commitment.
We are all capable of being philanthropists; maybe not by donating millions or having naming rights to buildings but by applying our funds, skills, energy and talents to worthwhile causes. Think global, but act local. The One Percent charities represent universal issues and challenges but with a wonderful Kiwi perspective. I would love my monthly donation to extend to all of them but I especially admire the efforts of DCM and Garden to Table; fantastic Kiwi causes with great leadership, vision and energy.
Back in the 1990’s, I co-founded a national organisation that helped support youngsters with Type 1 diabetes. I believe that it was the hands-on enthusiasm and passion of those who shared our goals that ensured its success. I sense this vision, vitality and generosity with the charities that One Percent Collective partners. They’re amazing people.
Photography by Wayne George | Interview by Telford Mills
After half a century working in IT the world over, Steve Green is retired and living in Mangawhai. He offers free computer support service throughout his town, averaging three house calls a day. His community think he’s absolutely tops. See Steve’s TVNZ ‘Good Sorts’ video profile here.
A love of biking and the importance of building empathy for others: Here’s why Russell Silverwood gives a %.
I started my bicycle courier company, Nocar Cargo, in 2015. It seemed like a good way to both improve the efficiency of Wellington’s courier industry and indulge my love of cycling. I use a bike that has a higher capacity to carry greater loads and have transported just about everything you can think of. It’s amazing the value of good service; someone who does what they say they are going to do in the time they say they will do it in. It’s a really valuable thing to be a part of.
I had a few friends who gave to One Percent Collective and I ended up doing Journal distribution with them. The Journals are so great, there’s a real passion and beauty to them. I’ve been a donor ever since. I like the transparency of One Percent, the fact that the donations go directly to the charities in question. There’s nothing sneaky about it. Plus, it’s a nice way to look at giving: If everyone gave a little bit, it takes us all a long way. There’s a two-way relationship there; charities and donors both get something out of it. The newsletters they send out are great too.
I like to donate to places I hadn’t heard of, charities that don’t have such a large outreach. There are so many valuable, worthy choices to give money too and I like that One Percent narrow it down a bit. All the charities they represent are awesome.
I think it’s really important to encourage empathy and a culture of giving and compassion in society. It’s easy to get caught up in our own space, or bummed out by things happening around us, but so much amazing work is done by volunteers, or funded by donations, it’s good stuff to keep in mind. I think the One Percent model helps foster a culture of giving and caring while giving us some brightness. It’s a great place to start.
Photography by Pat Shepherd | Interview by Telford Mills
Russell Silverwood grew up in Khandallah. His company, Nocar Cargo, offers sustainable bike courier services around the Wellington region. Rain or shine, you’re likely to spot him pedalling the streets with a smile on his face.
Kate Nickelchok (aka Nickels)
Developing community at a local level and why she calls New Zealand home: Here’s why Kate Nickelchok gives a %.
I think it’s fair to say that community, education and travel are my three biggest passions. I spent a bunch of time working across India and Europe before moving to New Zealand three years ago. I was only planning to stay for a season but now I call it home. I think the world of New Zealand! We’ve got a strong history of social equality and a genuine focus on environmental sustainability. Also, I genuinely think Wellington is the best place to live in the world.
I chanced upon a One Percent Collective Generosity Journal the week I arrived in New Zealand. I loved that it featured people doing great things in the community and that is was presented in a way that was fun and bursting with joy.
I give to DCM, Garden to Table and Ngā Rangatahi Toa. Each of them is doing exceptional work around New Zealand and speak to things I’m concerned about; developing community at a local level or educating people about what is really important. I’m proud to be a One Percent donor and that I can make a small difference to so many important causes. New Zealand is statistically one of the most generous places in the world. This really speaks to how much people care, and about the exciting future of Aotearoa.
Photography by Pat Shepherd | Interview by Telford Mills
We’re super excited that Kate has officially joined the One Percent Collective crew in a part-time role as Head of Comms and Community! Kate “Nickels”Nickelchok grew up in Ottawa. Her background is in community-based development, specifically in the education and non-profit sector. Although she calls New Zealand home, she is a little sad about missing ‘the Trudeau years’ in Canada.
Rooting for the underdog and keeping it local and focused: Here’s why Caitlin Mackay gives a %.
Since I was a kid, I’ve rooted for the underdog. When our family watched sports, I always picking the team that wasn’t supposed to win. I’m passionate about helping people overcome adversity and seeing people get through things that that they might not normally be able to get through. My mum’s a journalist and I think I learnt a lot from her about social justice and the importance of giving back.
I’ve been a One Percent donor since 2016. I give to Neonatal Trust and DCM. A friend of mine had a prem baby and it made me realise the importance of supporting families going through such a difficult time. The Neonatal Trust are amazing. I learnt about DCM through my brother, who really opened my eyes to how little funding there is for homelessness in New Zealand. There aren’t many ways to straight out donate to the homeless and DCM are such champion for that issue.
Until you’re actually donating, you don’t realise how easy it is. I’ve been giving a % for years and you don’t even miss the money coming out of your account. When you get the updates, it’s inspiring to see the difference that your money can make. We’re like a silent army of donors helping people throughout the country without even realising it. One Percent Collective are amazing because they keep it local. It’s easy to feel overwhelmed when it comes to some charities but One Percent keeps it local and focused. I think it’s the way of the future.
Photography by Emmet Riddle | Interview by Telford Mills
Caitlin Mackay grew up on the Kapiti Coast. As the Innovation Advisor at Fire and Emergency New Zealand, she overseas a crowdsourcing platform for the 14,000 personnel around the country to adapt and prepare for the challenges of the future.
Paddle-boarding, recycling and sharing the privilege. Here’s why ten-year old Bede Dawson gives a %.
When I grow up, I want to be an architect. Or a farmer. Or a professional ski racer. My parents say I’ve got plenty of time to figure it out. The main thing is that the earth’s still beautiful when I get there.
My family is really passionate about sustainability and reducing single use plastics. Mum always uses her own KeepCup when she gets coffee and we take our own containers whenever we get takeaways. I don’t like it when people litter and I think it’s a great idea to reduce the amount of single use plastics we use. I love the water and I want to make sure we keep our oceans clean. we’ve been doing an integrated studies project at school about the sea and how much pollution is damaging our oceans. It’s pretty freaky stuff.
When I learnt about One Percent Collective and what they do, I decided to donate some of my pocket money every month to help out my two favourite charities: Take my Hands and Sustainable Coastlines. A lot of countries aren’t as fortunate as New Zealand, especially when it comes to medical stuff. I think it’s really important to share the privilege and that’s what Take my Hands is all about. I chose Sustainable Coastlines because it’s so important to keep our oceans clean, especially if you like surfing and paddle boarding. It’s a really great feeling knowing that my 1% is making the world a better place.
Photography by Pat Shepherd | Interview by Telford Mills
Sustainability, the circular economy, and the re-education of the Kiwi psyche: here’s why Josh Borthwick gives a %.
I’ve been super passionate about sustainability for a long time. I grew up in Kerikeri and spent a lot of time hiking, kayaking, surfing and sailing with my Dad. I think these things gave me a huge appreciation for nature and a responsibility to protect the awesome environment we’ve got here in New Zealand. Diverting waste from landfills is obviously a huge part of this and last year, I worked with sustainability expert Nic Bishop to highlight the volume of second hand goods traded on the Trade Me marketplace. I’m fascinated by the idea of reconditioning or reusing existing things and sharing ownership of assets rather than buying new things and I think we can absolutely re-educate the Kiwi psyche. So many good initiatives haven’t quite clicked here and in the next few years, I’d love to explore new ways to accelerate a circular economy in Auckland.
Joining One Percent Collective has been a great way for me to pinpoint and help out organisations doing awesome work. I support Sustainable Coastlines, Kaibosh, and Garden to Table, each of whom do things at a local, practical level that really resonates with me. It’s a really great way to contribute; once you set the donation up, it runs itself but you can continue to define and refine where your funds go. It’s great. Our new government gives me a lot of hope. I think we’ve finally got a leadership that will prioritise big scale movements towards sustainability in the next few years, but charities and social enterprises are exciting because they’re faster on their feet. They can zero in on a problem really quickly and use their cash very efficiently. That’s exactly why it would be awesome to see even more people and charities involved with One Percent Collective as they grow.
As Trade Me’s chief (m)adman and sustainability champ, Josh Borthwick worked to highlight the fact that second-hand trading diverts an Aoraki/Mt Cook’s worth of fridges from Kiwi landfills every year. He's since left Trade Me to focus his time on greentech businesses with a mission to unf&*k the planet.
A passion for innovation and supporting our local communities; find out why Jessicca Manins gives a %
In life, the inspiring people around us make us better. Overseas and here in New Zealand, I have worked with people breaking the mould, people who embody what it means to be a collaborator and a giving community member; it’s hard to spend a lot of time with them and not want to do more with your life.
I started by supporting entrepreneurs, and then by becoming one myself. At Mixt we specialise in virtual and augmented reality products that make our world better: virtual reality driving simulators to help young people navigate hazards, virtual reality experiences to reduce anxiety, fun games to help people learn about data. At the end of the day, I believe we all want to make this world a better place and do what we can to push for equality and positive change. But I think we could be better than we are at creating a positive social, cultural and environmental difference.
It is heartbreaking to see such a vast divide of inequality in New Zealand. While I’ve never been a fan of street-collectors or door-knockers, I give to a few charities that are close to my heart, and the approach that One Percent takes is accessible and really reimagining the way we give. I love the idea of giving locally and spreading that across multiple charities. If you can’t give money, perhaps you can give time; every little bit helps.
Photography by Grant Maiden | Interview by Jd Nodder
Jessica is the CEO of Mixt, helping to build New Zealand's innovative digital nation using interactive technology. She’s a creator and collaborator advising on innovation hubs and events that bring people together to solve big problems using transformative technology.
Building a city that thrives and giving back to those who need it the most; here’s why Justin Lester gives a %
There are two things that I’m most passionate about, that I’d say are my main priorities. The first is my family: I want to make sure that my daughters have a good, happy life, growing up with parents who are involved. And the second is helping other people out – it’s why I got into Government, why I ran for Council.
Being mayor you realise that you’ve got an awful amount of influence in the city’s day-to-day running and that you can have a great influence on people’s lives as well. That it’s in everything we do. We are tasked with making a lot of important decisions that affect people daily: access to swimming pools and libraries – and whether they stay open! – social service provisions, community housing. It’s a lot of responsibility, but it’s also an awesome opportunity. I get to see how inclusive a community is, their tolerance and their resilience. You become more empathetic, more compassionate and you focus on others a lot more than yourself; it changes your world-view. It has been a truly rewarding and valuable experience for me.
And just like I have two main priorities, there are two main reasons I got involved with One Percent, and in a way they are related. I’ve been fortunate throughout my life that people have always helped me out when I needed it. My family didn’t have a lot of money when I was growing up, so we always had great community support. Because of that and the help of charitable organisations, I wanted to give back myself and get involved in generosity. The other reason is that a core charitable group I work with is The Neonatal Trust. One of my daughters was born premature and the support that the Trust provided was indescribable, so when they became one of the partner charities I thought it was a good opportunity for us to start donating. I really agree with the values and ethos of One Percent Collective; it aligns with my values and they’re doing great things.
Photography by Pat Shepherd | Interview by Jd Nodder
Wellington City Mayor Justin Lester feels strongly that good local government services make a huge difference in people’s lives. Elected in 2016, Justin has been busy championing the living wage, kick-starting the economy, making housing affordable and creating the world’s first predator-free capital.
The power of creativity and engagement; here’s why Guy Ryan gives a %.
Many small contributions make a big difference. I’ve run Inspiring Stories for seven years now, and understand how challenging it can be to do things on next-to-no budget and how vulnerable many charities can be to funding cuts.
I’m a big fan of the simple One Percent model, and started donating back in 2012. I love the range of causes that you have the opportunity to support, and the beautiful design and storytelling from Pat and the team helps to increase engagement and inspire generosity.
The reality is that many small charities struggle for resources to deliver core programmes and services, let alone have the budgets or in-house expertise to focus on brand, storytelling and donor engagement. One Percent does this stuff really well, and offers a complementary partnership for its partner charities and the donors that support them. And by attending awesome events, like Generosity Journal launch parties or beach clean-ups, there are a range of opportunities to connect with the people you’re donating to and peers who are donating, too.
As the CEO of Inspiring Stories, I’ve experienced firsthand how amazing (and rare!) it is to receive regular donations from the growing One Percent community. Because the donations are relatively flexible, it means we can target the support to where it’s really needed at the time. This has enabled us to provide scholarships to support young people from marginalised communities to participate in life-changing programmes, as well as the critical, but sometimes less exciting, stuff that enables us to do what we do.
There’s also that emotional boost we get from seeing our donations through One Percent grow – knowing there’s a group of people out there who believe in what we’re doing.
And that’s the beauty of it all – knowing that my 1% contribution is helping the Collective’s charity partners to reach their goals, and, that the Collective’s contributions are helping Inspiring Stories to achieve its goals of backing young New Zealanders to change the world.
Photography by Ant Green | Interview by Jd Nodder
Guy is an entrepreneur, leader and speaker. In 2015 he was awarded Young New Zealander of the Year, recognising the contribution he has made for thousands of young New Zealanders helping to raise aspirations, build capability, and make a difference
Performance, resonance, and “Doing the Math” about your gym membership. Here’s why Fryderyk Kublikowski gives a %.
I made the decision to become a One Percent Collective donor after dropping in on a performance of Ngā Rangitahi Toa’s Manawa Ora project with my partner. The performers were youths who’d been paired up with mentors to creatively explore their own life experiences, and there was a real “edge” to those young people. You could see how easily they would have slipped through the net. But through the programme, they’d been given an opportunity to channel their energy, to be vulnerable, and to experience mutual respect with each other, their mentors, and the audience. They were projecting such passion, such raw, visceral emotion, that it felt like real change was happening in their lives. It was quite a resonant, or transformative experience, actually.
I also have great respect for Sarah Longbottom, the Founder and Executive Director of Ngā Rangatahi Toa, and once I put those things together, I decided I wanted to support the initiative. I signed up the next day. Because it’s not hard. Not really. I did the math and realised I spent more in a year on my gym membership. If you calculate what you can actually give, you quickly realise how insignificant that income is to you – and how incredibly significant it could be for the cause you chose to help. In fact, I made it my task over Christmas to become a “Two Percent” donor and pick another charity to support in 2018. It just feels like a no-brainer, to be honest.
As Splore’s Festival Producer, it’s Fryderyk Kublikowski’s job to facilitate creative people and ideas. A former Producer of Motion Capture at Weta Digital, he’s “quite good at organising things”, and spends his spare time assisting the Big Street Bikers in their mission to put 10k+ electric bikes on Auckland’s clogged streets by 2020.
Being creative and developing long-term relationships; here's why Laurie Foon gives a %.
When I created my fashion label Starfish, I enjoyed the challenge of running the business for the community and the environment. So I've always cared about organisations that want to be part of the solution, not part of the problem.
The thing I love about One Percent Collective is not just that it enables us to be generous by supporting charities, but that it allows us to be creative in choosing which charities to support.
I'm interested in all One Percent's charities. I'm a big supporter of the food rescue organisation Kaibosh, which does lots of good for the environment and for people in need. I'd really like to see Wellington become not just the coolest little capital in the world but the coolest little sustainable capital in the world, and charities like Kaibosh are a huge part of that.
Donating a percentage of my income makes me commit to an organisation. It's a long-term relationship and that gives me a deeper sense of connection to the charities I support through One Percent.
For me, supporting a charity is also about supporting the person behind the charity, and One Percent's founder, Pat Shepherd, is amazing. He's created this network of musicians, writers, illustrators and other creative people – they're able to lend their humanness to One Percent.
In our family, we often have discussions about organisations doing good for people and the planet. My daughter Lily, who is 15, has just started her first job, and I've suggested she consider donating through One Percent at some stage. It's important for her to go on her own journey and discover the things she's passionate about.
Laurie Foon created the fashion label Starfish, which was an early pioneer of sustainable business practices. She hosts the radio show and podcast B-Side Stories, is Wellington manager of the Sustainable Business Network, and was a candidate for Wellington City Council in the 2017 Southern Ward by-election.
Stepping up to support people left behind by an unjust world; here’s why Tim Ward gives a %.
I was brought up with strong socialist principles. Both sets of grandparents were hard up at times, and they got lots of support from their community. My family taught me that it’s important to give back, to care about other people and to look after each other.
For me, part of that has been creating entertainment venues. You do that because you love music and want to create places where other people can come to be together to enjoy music. If you make any money out of it, that’s extra.
Wellington is all about personal connections. We host fundraising gigs at San Fran at least every couple of months, and we did one for One Percent. That’s where I met Pat Shepherd, the founder.
What Pat was doing with One Percent really resonated with me. I’d always supported charities, but I decided to make a commitment to One Percent rather than randomly putting money in buckets.
All the charities One Percent supports mean something to me, and I like the fact that 100% of the money that people donate gets passed on to their chosen charities.
To be honest, it pains me that charities have to exist. The structures of the world are set up to benefit the rich and powerful, and it’s a cop-out to expect the private sector to step up to support people who need help.
But that’s the way the world is, so the question is: what do we do about it? For me, part of my response is supporting One Percent. I know I’m making a contribution to something that really matters.
Tim Ward has been bringing the good times to Wellington for a couple of decades. He’s responsible for many of the capital’s favourite urban hangouts, including Matterhorn, San Fran, Good Luck, The Hunter Lounge, Milk and Honey, Abandoned Brewing Company and his newest launch, Club 121.
Storytelling, sharing your chocolate, and the power of collectivity: here’s why Anna Jackson gives a %.
Growing up, my parents always made time to give to other people, and generosity was a really important part of our family life. They were both teachers who moved into social work, and when I was born they were actually running a children's home. It was hard to appreciate at the time, because everything had to be shared – I have two brothers and two sisters, and we were always fighting for what was in the biscuit tin. I actually have this memory of coming home with a big-sized block of chocolate (I think I must’ve been about seven, so I must’ve saved up my ten cent coins to get it) and being so disappointed when it clicked that I’d have to share it with everyone.
That concept of sharing is hard as a kid. But as you get older (and maybe it happens earlier for highly evolved people) you begin to reflect on your values. When that happened for me, I started to have more a sense of myself and began to understand what I wanted to do with my life strategically. I realized how important those values are, and how lucky I was to grow up in that sort of environment.
Ultimately, I decided to support One Percent Collective because it resonated with the values my parents instilled in me. One Percent brings people together to support small charities, and it’s local and transparent. I think storytelling is really powerful too, and I love the way One Percent uses storytelling to engage people and create a community. Sometimes it just takes seeing something in a different way to shift someone’s perspective: maybe it doesn’t change their lives completely, but maybe it gives them insight into someone else’s life. And maybe that starts something.
Project Leader at Innovate Change, co-founder of Loading Docs and former lecturer at AUT’s Colab, Anna Jackson reckons she’s “not good at bios”. Instead, she considers herself a post-academic/educator/writer/facilitator/storyteller & social innovator, and is currently working to build social connectivity at Innovate Change.
Social change, The Life You Can Save and homelessness; here’s why Jan Verberne gives a %.
I’ve been interested in effective altruism for some time. While I was at university in Dunedin, I volunteered with a student-run organisation called Ignite Consultants, where students used the skills they’d been acquiring from their studies to help not-for-profit organisations in the Dunedin community. This was my first real introduction to working with not-for-profits, and it sparked a desire in me to make a difference. I read Peter Singer’s The Life You Can Save at the end of 2016 and gained an even deeper understanding of what effective altruism meant.
At the start of this year a group of us from Ignite happened to move to Wellington at the same time and set up the Social Change Collective. We wanted to come up with actionable solutions for social issues – issues like domestic violence, animal welfare, single-use plastics – and help others to do this too, making it easy for anyone to turn inspiration into action.
Our first event was on homelessness in Wellington, providing an insight into the extent of the issue in New Zealand and the importance of organisations like Dwell Housing Trust and DCM in mitigating some of the negative effects of homelessness. Earlier this year I decided that I wanted to get into the habit of donating, and having just been introduced to the topic of homelessness, it made sense to me to donate to DCM through One Percent Collective. It’s a real privilege to be in a position to help those who don’t have enough, and I believe that we should all be doing something if we can.
Photography by Grant Maiden | Interview by Jd Nodder
Compassion, getting our backyards sorted and doing it for the love of it. Here's why Gabie George [our first ever Collective donor] gives a %.
It’s about putting your money where your mouth is. I used to work in a place where I was seeing the adverse effects of our (then) government’s impact on New Zealand’s environment and society on a daily basis. Where people were being seen as an economic issue to address, rather than as people who needed help. It was really hard for me because it went against everything I believe in. I’m a born-and-bred Wellingtonian; a political nerd; I’m driven by compassion and want to see real change, so being confronted by this made me feel quite helpless – there was definitely a misalignment between my values and the work I was doing.
When I heard about the One Percent Collective from a friend, I was immediately interested in donating. I was at a stage in my life – financially – where I could start making a difference and I felt like this was a good start. I’ve always been keen on supporting small, local endeavours, from artists to entrepreneurs to charities; I think it’s really important to put money back into the community. The fact that One Percent is local and supports local was really appealing to me.
One of my favourite things about One Percent is the charities and that they are all so deserving in their own way. They are smaller, local charities making a real, positive difference to their causes. I love hearing about what they’re all up to, being given the opportunity to connect with the charities and seeing how my 1% is helping them to make the world a better place.
Photography by Victoria Birkinshaw | Interview by Jd Nodder