We're asking a number of our generous donors why they give a %. We're then teaming them up with our talented volunteer writers and the cream of the crop of NZ photographers who are kindly donating their skills to capture portraits of these wonderful humans!


 Photography by Ant Green

Photography by Ant Green

Guy Ryan

The power of creativity and engagement; here’s why Guy Ryan gives a %.

Many small contributions make a big difference. I’ve run Inspiring Stories for seven years now, and understand how challenging it can be to do things on next-to-no budget and how vulnerable many charities can be to funding cuts.

I’m a big fan of the simple One Percent model, and started donating back in 2012. I love the range of causes that you have the opportunity to support, and the beautiful design and storytelling from Pat and the team helps to increase engagement and inspire generosity.

The reality is that many small charities struggle for resources to deliver core programmes and services, let alone have the budgets or in-house expertise to focus on brand, storytelling and donor engagement. One Percent does this stuff really well, and offers a complementary partnership for its partner charities and the donors that support them. And by attending awesome events, like Generosity Journal launch parties or beach clean-ups, there are a range of opportunities to connect with the people you’re donating to and peers who are donating, too.

As the CEO of Inspiring Stories, I’ve experienced firsthand how amazing (and rare!) it is to receive regular donations from the growing One Percent community. Because the donations are relatively flexible, it means we can target the support to where it’s really needed at the time. This has enabled us to provide scholarships to support young people from marginalised communities to participate in life-changing programmes, as well as the critical, but sometimes less exciting, stuff that enables us to do what we do.  

There’s also that emotional boost we get from seeing our donations through One Percent grow – knowing there’s a group of people out there who believe in what we’re doing.   

And that’s the beauty of it all – knowing that my 1% contribution is helping the Collective’s charity partners to reach their goals, and, that the Collective’s contributions are helping Inspiring Stories to achieve its goals of backing young New Zealanders to change the world.

Photography by Ant Green  | Interview by Jd Nodder

Guy is an entrepreneur, leader and speaker. In 2015 he was awarded Young New Zealander of the Year, recognising the contribution he has made for thousands of young New Zealanders helping to raise aspirations, build capability, and make a difference


 Photography by Stephen Wells

Photography by Stephen Wells

Fryderyk Kublikowski

Performance, resonance, and “Doing the Math” about your gym membership. Here’s why Fryderyk Kublikowski gives a %.

I made the decision to become a One Percent Collective donor after dropping in on a performance of Ngā Rangitahi Toa’s Manawa Ora project with my partner. The performers were youths who’d been paired up with mentors to creatively explore their own life experiences, and there was a real “edge” to those young people. You could see how easily they would have slipped through the net. But through the programme, they’d been given an opportunity to channel their energy, to be vulnerable, and to experience mutual respect with each other, their mentors, and the audience. They were projecting such passion, such raw, visceral emotion, that it felt like real change was happening in their lives. It was quite a resonant, or transformative experience, actually.

I also have great respect for Sarah Longbottom, the Founder and Executive Director of Ngā Rangatahi Toa, and once I put those things together, I decided I wanted to support the initiative. I signed up the next day. Because it’s not hard. Not really. I did the math and realised I spent more in a year on my gym membership. If you calculate what you can actually give, you quickly realise how insignificant that income is to you – and how incredibly significant it could be for the cause you chose to help. In fact, I made it my task over Christmas to become a “Two Percent” donor and pick another charity to support in 2018. It just feels like a no-brainer, to be honest.

Photography by Stephen Wells  |  Interview by Lydia Veltman

As Splore’s Festival Producer, it’s Fryderyk Kublikowski’s job to facilitate creative people and ideas. A former Producer of Motion Capture at Weta Digital, he’s “quite good at organising things”, and spends his spare time assisting the Big Street Bikers in their mission to put 10k+ electric bikes on Auckland’s clogged streets by 2020.


 Photography by Ash Church ( @dinosaurtoast ) 

Photography by Ash Church (@dinosaurtoast

Laurie Foon

Being creative and developing long-term relationships; here's why Laurie Foon gives a %.

When I created my fashion label Starfish, I enjoyed the challenge of running the business for the community and the environment. So I've always cared about organisations that want to be part of the solution, not part of the problem. 

The thing I love about One Percent Collective is not just that it enables us to be generous by supporting charities, but that it allows us to be creative in choosing which charities to support. 

I'm interested in all One Percent's charities. I'm a big supporter of the food rescue organisation Kaibosh, which does lots of good for the environment and for people in need. I'd really like to see Wellington become not just the coolest little capital in the world but the coolest little sustainable capital in the world, and charities like Kaibosh are a huge part of that. 

Donating a percentage of my income makes me commit to an organisation. It's a long-term relationship and that gives me a deeper sense of connection to the charities I support through One Percent.

For me, supporting a charity is also about supporting the person behind the charity, and One Percent's founder, Pat Shepherd, is amazing. He's created this network of musicians, writers, illustrators and other creative people – they're able to lend their humanness to One Percent. 

In our family, we often have discussions about organisations doing good for people and the planet. My daughter Lily, who is 15, has just started her first job, and I've suggested she consider donating through One Percent at some stage. It's important for her to go on her own journey and discover the things she's passionate about. 

Photography by Ash Church (@dinosaurtoast)  |  Interview by Linley Boniface of Roar Content

Laurie Foon created the fashion label Starfish, which was an early pioneer of sustainable business practices. She hosts the radio show and podcast B-Side Stories, is Wellington manager of the Sustainable Business Network, and was a candidate for Wellington City Council in the 2017 Southern Ward by-election.


 Photography by Sean Aickin

Photography by Sean Aickin

Tim Ward

Stepping up to support people left behind by an unjust world; here’s why Tim Ward gives a %.

I was brought up with strong socialist principles. Both sets of grandparents were hard up at times, and they got lots of support from their community. My family taught me that it’s important to give back, to care about other people and to look after each other.

For me, part of that has been creating entertainment venues. You do that because you love music and want to create places where other people can come to be together to enjoy music. If you make any money out of it, that’s extra.

Wellington is all about personal connections. We host fundraising gigs at San Fran at least every couple of months, and we did one for One Percent. That’s where I met Pat Shepherd, the founder.

What Pat was doing with One Percent really resonated with me. I’d always supported charities, but I decided to make a commitment to One Percent rather than randomly putting money in buckets.

All the charities One Percent supports mean something to me, and I like the fact that 100% of the money that people donate gets passed on to their chosen charities.

To be honest, it pains me that charities have to exist. The structures of the world are set up to benefit the rich and powerful, and it’s a cop-out to expect the private sector to step up to support people who need help.

But that’s the way the world is, so the question is: what do we do about it? For me, part of my response is supporting One Percent. I know I’m making a contribution to something that really matters.

Photography by Sean Aickin  |  Interview by Linley Boniface of Roar Content

Tim Ward has been bringing the good times to Wellington for a couple of decades. He’s responsible for many of the capital’s favourite urban hangouts, including Matterhorn, San Fran, Good Luck, The Hunter Lounge, Milk and Honey, Abandoned Brewing Company and his newest launch, Club 121.


 Photography by David Straight

Photography by David Straight

Anna Jackson

Storytelling, sharing your chocolate, and the power of collectivity: here’s why Anna Jackson gives a %.

Growing up, my parents always made time to give to other people, and generosity was a really important part of our family life. They were both teachers who moved into social work, and when I was born they were actually running a children's home. It was hard to appreciate at the time, because everything had to be shared – I have two brothers and two sisters, and we were always fighting for what was in the biscuit tin. I actually have this memory of coming home with a big-sized block of chocolate (I think I must’ve been about seven, so I must’ve saved up my ten cent coins to get it) and being so disappointed when it clicked that I’d have to share it with everyone. 

That concept of sharing is hard as a kid. But as you get older (and maybe it happens earlier for highly evolved people) you begin to reflect on your values. When that happened for me, I started to have more a sense of myself and began to understand what I wanted to do with my life strategically. I realized how important those values are, and how lucky I was to grow up in that sort of environment. 

Ultimately, I decided to support One Percent Collective because it resonated with the values my parents instilled in me. One Percent brings people together to support small charities, and it’s local and transparent. I think storytelling is really powerful too, and I love the way One Percent uses storytelling to engage people and create a community. Sometimes it just takes seeing something in a different way to shift someone’s perspective: maybe it doesn’t change their lives completely, but maybe it gives them insight into someone else’s life. And maybe that starts something.

Photography by David Straight  |  Interview by Lydia Veltman

Project Leader at Innovate Change, co-founder of Loading Docs and former lecturer at AUT’s Colab, Anna Jackson reckons she’s “not good at bios”. Instead, she considers herself a post-academic/educator/writer/facilitator/storyteller & social innovator, and is currently working to build social connectivity at Innovate Change. 


 Photography by Grant Maiden

Photography by Grant Maiden

Jan Verberne

Social change, The Life You Can Save and homelessness; here’s why Jan Verberne gives a %.

I’ve been interested in effective altruism for some time. While I was at university in Dunedin, I volunteered with a student-run organisation called Ignite Consultants, where students used the skills they’d been acquiring from their studies to help not-for-profit organisations in the Dunedin community. This was my first real introduction to working with not-for-profits, and it sparked a desire in me to make a difference. I read Peter Singer’s The Life You Can Save at the end of 2016 and gained an even deeper understanding of what effective altruism meant.

At the start of this year a group of us from Ignite happened to move to Wellington at the same time and set up the Social Change Collective. We wanted to come up with actionable solutions for social issues – issues like domestic violence, animal welfare, single-use plastics – and help others to do this too, making it easy for anyone to turn inspiration into action.

Our first event was on homelessness in Wellington, providing an insight into the extent of the issue in New Zealand and the importance of organisations like Dwell Housing Trust and DCM in mitigating some of the negative effects of homelessness. Earlier this year I decided that I wanted to get into the habit of donating, and having just been introduced to the topic of homelessness, it made sense to me to donate to DCM through One Percent Collective. It’s a real privilege to be in a position to help those who don’t have enough, and I believe that we should all be doing something if we can.

Photography by Grant Maiden  |  Interview by Jd Nodder


Photography by Victoria Birkinshaw.

Gabie George

Compassion, getting our backyards sorted and doing it for the love of it. Here's why Gabie George [our first ever Collective donor] gives a %.

It’s about putting your money where your mouth is. I used to work in a place where I was seeing the adverse effects of our (then) government’s impact on New Zealand’s environment and society on a daily basis. Where people were being seen as an economic issue to address, rather than as people who needed help. It was really hard for me because it went against everything I believe in. I’m a born-and-bred Wellingtonian; a political nerd; I’m driven by compassion and want to see real change, so being confronted by this made me feel quite helpless – there was definitely a misalignment between my values and the work I was doing.

When I heard about the One Percent Collective from a friend, I was immediately interested in donating. I was at a stage in my life – financially – where I could start making a difference and I felt like this was a good start. I’ve always been keen on supporting small, local endeavours, from artists to entrepreneurs to charities; I think it’s really important to put money back into the community. The fact that One Percent is local and supports local was really appealing to me.

One of my favourite things about One Percent is the charities and that they are all so deserving in their own way. They are smaller, local charities making a real, positive difference to their causes. I love hearing about what they’re all up to, being given the opportunity to connect with the charities and seeing how my 1% is helping them to make the world a better place.

Photography by Victoria Birkinshaw   |  Interview by Jd Nodder


More profiles coming soon!